![]() With popularity comes inevitable polarization, and we're seeing both of these brands with a much higher quantity of sentiment mentions - negative or positive.Ī top hashtag in the conversation is #immigrants - but not for the reasons you would think. In the last week, TurboTax is the clear winner when it comes to overall share of voice, with H&R Block a distant second. We looked at the five major US tax filing brands to see their share of voice and conversation sentiment during this 2015 tax season. We all know the commercials for H&R Block and TurboTax, as two of the biggest tax filing service providers, but do they also dominate the online conversation? With over 112,000 mentions in the last week, we're seeing over three times as many positive mentions as negative in this conversation. Tax talk has been a big topic on Twitter this week. ![]() Speculation has halted and full-fledged media scrutiny has commenced.Ī little event called the MTV Movie Awards took place this week as well, to the joy and direct social involvement of millions of millenials. April 15 has come and gone, another tax day done, but which tax filing software won the brand conversation battle on social?Īlso on the presidential ballot front, the democratic party's own Hillary Clinton announced she's running. This week in the US, one of life's inevitabilities dominated our financial mindsets as people scrambled to file last year's taxes.
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